**When a Soccer Club Buys Your Supplement Brand**

David Beckham’s IM8 just tightened its grip on Inter Miami CF, and the club is not just slapping a logo on the sidelines.

Prenetics has entered a new multi-year partnership between IM8 and Inter Miami CF, linking sports performance and wellness in a very public way. IM8 is now the club’s exclusive official health supplements partner. Players and staff get access to its core lineup, including Daily Ultimate Essentials.

Here is the twist. Inter Miami CF is taking an equity stake in Prenetics Global Limited, IM8’s parent company. It marks the first time the club has taken equity in a brand partner.

IM8 will be everywhere. Stadium signage. Training center presence. LED field-level boards. Concourse displays. Scoreboard commercials. Even a co-branded digital content series.

All of it fuels a brand that only launched in late 2024 and is already projecting $180-200 million in revenue for 2026.

Athlete equity is part of the playbook. Giannis Antetokounmpo, Aryna Sabalenka and Ollie Bearman all own equity in Prenetics.

Why it matters. This is not a standard sponsorship. It is a cap table strategy. When a club takes equity, incentives change. Distribution, visibility and storytelling get tighter because the team wins when the brand wins. For supplements and sports nutrition, expect more deals where logos turn into ownership. The jersey patch era is evolving into the shareholder era.